the role of the public information officer fema

One of the advantages of the Incident Command System (ICS) is: A. 4. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Establish contact with other agency PIOs. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. It can be taken alone or before Basic Public Information Officer Training (G290). You can find the complete list of courses in the Spanish language course list. Learn and respect your media contacts deadlines. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. A PIOs proactive approach to public information enhances credibility in messaging. This training focuses on both parts of the equation. What events nationally and globally are in the news? Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Wear your uniform or neat, conservative attire if not in uniform. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. What do you want people to know or do after hearing your message? Salary Statistics for Public Information Officers. Chris Mrela wrote a dynamite report on this a couple of years ago. How or what can your community learn from these events? Many edits, however, can be made in real-time and appear almost instantly online. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! The most popular social networking sites have groups, which offer chat boards for members. Having such knowledge enables them to make informed choices that affect their health and well-being. Television is the main source of news for Americans. %PDF-1.6 % Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Use the media area for all media releases and conferences. . Emergency Management Institute Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. The widespread use of social media means you and your organization need to include social media in your communication strategy. B. cause the intended audience to act on requests in the message. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. A micro-blog is a type of blog where the message is shorter. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. List the skills needed to be an effective PIO. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Provide public information, emergency public information, and community education to your internal and external target audiences. Refer to the list below. This course can provide a basic understanding of the PIO function for those new to the position. Access to you and the newsmakers or persons in charge. Simplify complex ideas by using short sentences. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. For highly visible or controversial matters, it might be best to have a leader in the organization speak. 1955 0 obj <>stream Media pools are used to restrict access to an area due to space limitations or safety issues. Identify contacts and sources that are relevant to your organization. This is a release that you post online. Practice talking in 5-second to 8-second sound bites. Public Information and Warning . Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? The news release should use the inverted pyramid as illustrated below. %PDF-1.6 % Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. (Incorrect), John enjoys boating, swimming, and fishing. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. if you do not have a sid, Test questions are scrambled to protect test integrity. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Select this link to access a printable . Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Do you follow through? Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media The Public Information Officer may also perform a key public information-monitoring role. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Admissions Fax: (301) 447-1658, Independent Study Program First name. This includes: More information on learning about the whole community is presented in Lesson 4. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. B. report to the Finance/Admin Section Chief when arriving at an incident. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Please note that the is program now requires a fema sid to be used instead of your ssn. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. All of the above, 23. NIMS Description of the PIOs Responsibilities. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. 0 Now that you have some tips for better writing, lets look at how to write a news release. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. Even a few minutes of practice can make a big difference. Walter Monsour: So, the message was managed extremely well. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Treat all media fairlydo not play favorites with reporters. Serves in an ICS role 2. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Manages resources including supplies, personnel, and equipment. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Work within the emergency management system. Increased information needs can be handled. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. The word zombie comes from Haitian and New Orleans voodoo origins. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. All goals should have a target date for completion. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Communicates with internal and external stakeholders. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. The most important point is is an example of a transition phrase or: A. The news media and local government ask the community to send videos and photos via social media, email, and text messages. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). C. only required when dictated by the Incident Commander. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Always connect with the Incident Commander before making any statement to the media. Brian Hyer: We had all kinds of questions. @8'_= J J0 Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. The subject is the. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. (Unit 1), Describe the role and functions of the PIO. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B C. Monitors costs related to the incident, and provides . The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. A good overview of ICS is provided in the independent study . Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Describe how to manage the news media at the scene of an incident. This awareness-level training is suitable for new PIOs. (Unit 3), Recall preparation techniques that contribute to a successful media interview. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. You need to write to your audience. Another way to express your key message B. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. B. an important part of the PIOs job. The role of the PIO is the same regardless of the type or size of the event. Keep the subject and verb close together. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. The ability for readers to leave comments in an interactive format is an important part of many blogs. Print medianewspapers and magazinesare the first type of mass media developed. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Responsibilities of the Components of the ICS Organization. Avoid acronyms. Students also learn message development and . Possess and enhance certain qualities and skills that make an effective PIO. Increase community preparedness is not specific. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? C. Identify all the news media covering the area. Describe traditional media available for communication. The Incident Commander B. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Doug Miser. Uses correct grammar and contains no spelling or punctuation errors. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. There are also professional social networking sites with sections for jobs. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Watching the background. User: 4. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Blogs are Web sites that allow you to engage in a conversation with readers. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . It is important to build relationships with your media contacts. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! 140-character stand-alone micro-blog statements. PIOs need to have a complete understanding of the community's demographics in order to: A. The media will want to get as close as possible to get pictures/audio/interviews. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). C. request additional assistance through the National Public Information Support Network. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. (Unit 4), Apply public information techniques to a 5% scenario. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto..

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