who are the stakeholders of easyjet

Easyjet. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: 3 Marketing Mix (7Ps) 4 Marketing Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. Management The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. They are widely known with their, Premium The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. This had a negative impact on customers, EasyJet has . [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Which two stakeholders will this cause conflict between? 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf These cookies track visitors across websites and collect information to provide customized ads. Organization, Stakeholders 1 Brief history of Easyjet 3 An aerial view of SEN. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. What we do. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. [95], EasyJet plc. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium London Gatwick Airport. 3.2 Product and services 6 Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. Staffing and recruiting 10 [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. Table of Contents. A stakeholder is someone who holds and interest in the company. Airline It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". Low-cost carrier It currently uses the slogan "This is Generation easyJet". EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". and easyJet Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. Introduction Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. The company has clearly identiable operational and marketing, Premium [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. These are stakeholders who are directly affected by a project, such as employees. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. The airline's loyalty programme is called Flight Club. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. Airline, Impacts of Tourism Some 2,208 customers had their . We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Southwest Airlines. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Start a PESTEL analysis for the general business environment of EasyJet. Low-cost carrier, Pestle analysis of Easyjet TABLE OF CONTENTS It is very difficult to classify easyJet's social responsibility activities. Free EasyJet Essay Topic Generator. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Being competitive means the ability to withstand the market demand, ability . 725 Words; 3 Pages . Government grants permission to purchase new Aircrafts. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Southwest Airlines Easyjet is a low-cost airline with headquarters in Londons Luton Airport. Government guidance and assistance available to travel and tourism businesses. Southwest Airlines Low-cost carrier Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. Stakeholders can affect, Premium TABLE CONTENT The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. These cookies will be stored in your browser only with your consent. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . 4 min. See Answer. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Henderson, L. Neasham . External Impacts 5 Alternatively, customers can book accommodation separately at the EasyJetHotels website. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. 3.1.5 Credit terms 5 Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. European Countries Collaboration and good relationship making EU politically stable. The airline's monthly inflight magazine is called The Traveller. They influence the companys decisions as they are the main say of it. That resulted in heavy post-tax financial losses of 21.5million in February 2022. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. 's total fleet comprises entirely Airbus aircraft. Stakeholder easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. The authors' study argues that the social . There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Southwest Airlines This gives a load factor of 92.6%. Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. Stakeholder analysis, Stakeholder Relationships Competition

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